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Outlier Thinking2020-10-05T12:20:00+00:00

Project Everyone: #ChooseLifeNow

Project Everyone adapts 'Choose Life' to raise awareness of the UN's Global Goals  Nice use of ‘Choose Life’ by Project Everyone in its latest film, driving home the choices we’ve made as a planet so far and the choices we could make moving

Vote the assholes out

Patagonia asks customers to take affirmative action and "vote the assholes out" Quite a statement. But not surprising given Patagonia's brand purpose and previous political activism (endorsing political candidates, suing the US president for reducing the size of national parks, donating $10m in

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