vivino

evolving the vivino brand as it scaled to series d

Vivino, the world’s most-downloaded wine app and marketplace, boasts over 65 million users who scan, rate, and buy wines. Their mission? To make the world of wine more accessible and ensure you always drink the right wine.

what we partnered on

Brand strategy, strategic messaging, tone of voice, communications strategy, creative platform, content strategy, campaign development.

the challenge

In the bustling food and drink sector, how does Vivino establish itself as the go-to resource for wine enthusiasts, whether it’s for a special occasion, cultural moment, or simply a Tuesday night on the sofa?

how we evolved the brand

As Vivino progressed from Series C through to Series D and beyond, our collaboration was pivotal in navigating its brand communication challenges. Partnering closely with Vivino, we focused on refining and evolving the brand strategy to resonate with diverse audiences and stakeholders.

Articulating the vision

We worked to clearly define Vivino’s brand purpose and mission, crafting core narratives that would underpin a comprehensive global communications strategy.

This involved:

  • Developing a robust brand strategy that highlighted Vivino’s unique value propositions.
  • Ensuring consistent and compelling messaging across all channels and touch points.
  • Tailoring the tone of voice to engage and inspire different audience segments effectively.

Building trust and recognition

Leveraging Vivino’s extensive wine data and advanced AI technology, we aimed to elevate the brand’s profile among wine consumers. Our strategies were designed to:

  • Highlight Vivino’s expertise and authority in the wine industry.
  • Showcase the brand’s commitment to making wine discovery and enjoyment accessible to all.
  • Foster a trusted relationship with both casual drinkers and connoisseurs.

A vision realised

Through strategic brand communications Vivino was able to solidify its position in the market, appealing to a broader audience while staying true to its mission. Our efforts helped Vivino communicate its vision clearly and consistently, ensuring that it remained the trusted wine resource for every occasion.